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    Creation

    Creation

    It’s been said that there can be no design without creation. Yet the meaning of the word “creation” has changed over the years. Relying on our diverse professional experiences, we have always tried to develop new ways to create that transcend style, particularly when it comes to addressing constraints. For our clients, we create a hierarchy of tailor-made creative content, not only pertaining to the physical form of the design but also to the services, organization, training, implementation, partnerships, new materials, modern usages, communications, networks required to realize the project. Thus, behind each new creation during a design project, a multitude of issues are resolved and precious values developed. Every project has a soul (your values), a skeleton (construction under globally recognized limitations) and skin (the drawings, shapes, materials and colours). This is an idea we defend as rigorously for a unique creation as we do for one that is mass-produced, regardless of whether we’re working for an international corporation, a small business, a community group or our next exhibition.

    For that matter, all the awards we have received positively reinforce this approach to design: design and eco-conception, design and accessibility, design and social impact, conceptual design, and more (see “Awards and Accolades”).