Antoine Fenoglio and Frédéric Lecourt, the founding partners of Sismo and accomplished industrial designers, focus on the reintegration of design into our quotidian experience. Not content with the superficiality of mere style, they endeavour to foster design through genuine, intelligent collaboration (“complicité d’intelligence”, in their own words) between consumers and companies. The Sismo team are the only creative industrial designers in France to have developed a unique, innovative methodology of design now widely recognized by businesses and institutions for over ten years.
Renault’s former design manager Patrick Le Quément had the habit of saying that designing the first Twingo (a revolution in automotive design) cost as much as one exterior bar on the driver’s side door, which is a pretty good metaphor…
Not haphazardly, and not all the time (granted, there are always exceptions to the rule). There is always an appropriate time for design, especially in a general strategic framework, and often prompted by key events: new management, competition, problems that…
