Antoine Fenoglio and Frédéric Lecourt, the founding partners of Sismo and accomplished industrial designers, focus on the reintegration of design into our quotidian experience. Not content with the superficiality of mere style, they endeavour to foster design through genuine, intelligent collaboration (“complicité d’intelligence”, in their own words) between consumers and companies. The Sismo team are the only creative industrial designers in France to have developed a unique, innovative methodology of design now widely recognized by businesses and institutions for over ten years.
Design turns innovation into reality, which is why the two are often associated. Innovation necessitates an understanding of (and integration into) contexts that might at first seem strange to the general public. Design, in this case, is more strategic. It…
Renault’s former design manager Patrick Le Quément had the habit of saying that designing the first Twingo (a revolution in automotive design) cost as much as one exterior bar on the driver’s side door, which is a pretty good metaphor…
